In the world of digital marketing, some say content is king or content is queen.

Whatever you want to call it, Google has made it very clear regarding the emphasis it places on unique and fresh content. However, it can prove challenging to write both for Google and for the consumer. There is a balance, and as a content writer, it is your responsibility to find that happy medium.

For the sake of this blog, we will focus on your consumer. Here are three things you should consider when writing your next piece of content:

Consider their reading level